Twitter Forces us to Transmit the Big Idea

I was thinking about my upcoming presentation - Tapping the Social Grid that is coming up on Friday, Feb. 27 when I ran into a great post - All Things Workplace: Make People Listen: Know Your Big Idea:

How to Get to Your Big Idea

1. Wade through the facts, figures and themes of a topic until you can distill it to the point where it can be expressed in fewer than 10 words.

2. Shape your message around those 10 words.

3. When your audience hears your presentation, what is it you want them to remember above all else? Tell them the name of your Big Idea and that that is what you want them to remember.

The Big Idea for my presentation really comes down to:

• Using tools and methods to
• Reach other people
• To help with my concept work problems.

This is longer than ten words - but it is less than 140 characters (I think). It's likely one of the big values of Twitter ... we are forced to use Twitter to Transmit the Big Idea.